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"An Offer They Can't Refuse"
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"An Offer They Can't Refuse"
The step by step guide to build an irresistible offer.

The AOTCR Workbook
Build up your offer in a structured template that you can use to assemble your sales letter or brief a copywriter.

Million Dollar Markets
How to make sure you're selling to a market with money.

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 Learn to find out where your competitors are weak, and the real reasons for change that your prospects are too embarrassed to talk about.

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